About Rahul
Rahul Yadav

Head of Sales at Vijya Fintech. 8+ years building enterprise sales in wealth technology and mutual fund distribution. IIM Amritsar MBA · IPU B.Tech IT.

8+
Years in Fintech
₹25Cr+
Industry Deals
3
Fintech Firms
Rahul Yadav

Son of a teacher and an accountant from Haryana — Rahul Yadav grew up understanding that financial discipline and education are the two most powerful forces in a family's trajectory.

After completing a B.Tech in Information Technology from IPU (GGSIPU), he pursued an MBA in Strategy & Marketing from IIM Amritsar — combining engineering precision with management thinking into a career built at the intersection of technology and financial services.

Over 8+ years, Rahul has operated across the full sales lifecycle in fintech: from cold outreach to international RFPs, from product scoping to client delivery. He has closed deals worth ₹25Cr+ across the industry, including a ₹5Cr international bank deal and a $1M win through competitive PSU Bank RFP — while also generating the lead that became a company's maiden institutional fundraise.

Today, as Head of Sales at Vijya Fintech, he is an equity and ESOP holder shaping how India's mutual fund distributors adopt technology to grow their practices. He writes, mentors, and speaks on MFD growth, enterprise B2B sales, and the operator-to-founder transition.

Key Achievements
Won ₹5Cr international bank deal — largest in company history at the time
Closed $1M deal through competitive PSU Bank RFP process
Generated lead that became the company's maiden institutional fundraise
Closed two deals 60x above average ticket size at Miles Software
Equity + ESOP holder at Vijya Fintech — operator turned equity owner
Built MFD analytics platform and WealthSaathi DIY investment tool
Career Timeline
The Journey
Work Experience
2022–Now
Head of Sales
Vijya Fintech Pvt. Ltd. · Mumbai
Leading sales for a multi-asset, API-driven execution and reporting platform built for MFDs and wealth managers. Overseeing sales, scope, testing, and delivery. Equity + ESOP holder.
2020–2022
Business Development Manager — ME & Africa
Credence Analytics
Sold wealth management and treasury software to large financial institutions across Middle East and African markets. Built the ME pipeline from scratch.
2017–2020
Enterprise Sales — Wealth Software
EBIX Cash Financial Technologies (Miles Software)
Won ₹5Cr international bank deal. Closed $1M through competitive PSU Bank RFP. Generated the lead that became the company's maiden institutional fundraise. Closed 2 deals 60x above average ticket size.
Education & Credentials
2015–2017
MBA — Strategy & Marketing
Indian Institute of Management (IIM) Amritsar
Specialized in Strategy and Marketing. Built the analytical and strategic foundation that shapes every deal and decision.
2011–2015
B.Tech — Information Technology
Guru Gobind Singh Indraprastha University (IPU/GGSIPU)
Engineering foundation in software systems, data structures, and information technology — providing the technical lens for a career in fintech sales.
Interests
Beyond Work
Cricket · Reading · Public Hangouts
Broader interests in financial markets, spirituality, astrology, and technology. Building ventures in fintech, investment management, and youth consumer brands.
From LinkedIn
Top Posts
Follow on LinkedIn
R
Rahul Yadav
Head of Sales · Vijya Fintech
Fintech GTM & Pricing — what I've learned selling to MFDs:

Buyers increasingly prefer outcome-linked pricing and STP stacks that reduce reconciliation leakages. AI pricing only delivers value when packaged with seamless processing. Big opportunity: AI-powered observability — tracking utilisation, preventing duplicate charges.
312 likesWealthTechFeb 2026
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Rahul Yadav
Head of Sales · Vijya Fintech
Debt MFs taxed like FDs — but carry all the risks. That's wrong.

Since Finance Bill 2023, debt fund gains face slab rates up to ~39%. Conservative clients are being pushed into credit-risk funds. Tax policy is distorting risk alignment — and MFDs bear the relationship cost.
278 likesMF PolicyJan 2026
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Rahul Yadav
Head of Sales · Vijya Fintech
"Until I changed myself, I couldn't change anything around me."

The most underrated insight in enterprise sales. The day I started asking "what am I doing wrong?" instead of "why aren't they buying?" — everything changed. Accountability is the highest-leverage skill in fintech sales.
241 likesSales MindsetDec 2025
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Rahul Yadav
Head of Sales · Vijya Fintech
Pine Labs DRHP — a signal every MFD should read.

₹2,600Cr fresh issue. Peak XV, PayPal, Mastercard on OFS. When fintech unicorns go public, it validates the entire digital distribution ecosystem. MFDs who adopt tech early will be best positioned.
198 likesFintech IPONov 2025
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Rahul Yadav
Head of Sales · Vijya Fintech
The MFD who ignores technology today will struggle to compete tomorrow.

→ Automated branded reporting. Clients who understand stay longer.
→ SIP lapse alerts. Revenue protection before it's a problem.
→ Goal-based dashboards. Move from returns to outcomes.
187 likesMFD TechOct 2025
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